Opinion: Do companies really want to sponsor the Genocide Olympics?

Fred Hiatt
04 April 2021

Coca-Cola chairman James Quincey recently slammed the state of Georgia for its new election law. “We all have a duty to protect everyone’s right to vote, and we will continue to stand up for what is right in Georgia and across the U.S.,” he said.

Across the U.S. — and no further?

As Western businesses prepare to salute China at the Beijing Winter Olympics next February, the chairman of the China-Britain Business Council offered an all-purpose explanation of why it’s okay to do business with the Communists who are committing genocide 1,600 miles west of the ski slopes and skating rinks.

If companies are going to trade beyond Scandinavia and a few other countries — “possibly New Zealand and Australia and Canada,” Sherard Cowper-Coles jocularly told the Wall Street Journal last week — then they will have to operate where human rights conditions are “less than ideal.”

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